Updated 02/24/2010 06:00 AM
Have community banks benefited from big bank worries?
Choosing where you bank is often a matter of personal concern, but some local community banks have been noticing more deposits coming their way. Our Neil St. Clair set out to find why trends might be changing for America's banks.
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VESTAL, N.Y. -- The sign reads safe, sound and secure. The motto community banks, such as NBT, want you to remember when deciding where to place your deposits -- that and a familiar feeling
"You know who we are. The people who run the bank are all within the community and all within the area," said Jeffrey Lake, NBT's regional president. "It's a very short ladder from the teller line to the CEO's office."
Lake says the big banks, such as Bank of America and J.P. Morgan Chase, aren't necessarily the villains some have painted them as, but they have left lingering concerns.
"Suddenly, I think a lot of the depositors are going, 'boy this has gone terribly astray. Is our money safe? And maybe why isn't it safe?'" said Lake.
But are these questions enough to make big banks worry?
Campaigns such as "Move Your Money" say they should. The group wants depositors to take their cash out of big banks, putting it in community outfits, typically those with less than $10 billion in deposits.
But the Financial Services Roundtable, a lobbyist group for the top 100 banks, says that's the wrong tactic.
"That is the right execution with the wrong idea," said Scott Talbott, a FSR spokesperson. "Customers should pick the institution large or small that best serves your needs."
Talbott says despite national concerns over bank bailouts and bonuses, there's been little redepositing.
"People change every day and that trend continues, but nothing different than what we've seen in the past," Talbott said.
At NBT, deposits have grown around 15 percent since the financial crisis in 2008, attributed, in part, to big bank dissatisfaction.
"In our markets, where we do have some of the bigger players, a lot of that is coming from their businesses," said Lake, referring to NBT's deposit increase.
The Independent Community Bankers of America, a community bank lobbyist, says their results, are inconclusive on redepositing.
According to the ICBA, community banks hold around 23 percent of the country's banking assets, but make 67 percent of small business and consumer loans.